Case Study: UK Baby Store | 5.2x ROAS

uk market case study 02

Scaling a UK Baby Store via Omnichannel Precision

How we acquired 3000 plus new customers and maintained a 5.2x ROAS by blending high intent Google Search with Meta brand storytelling.

5.2x

overall roas

3000 plus

new mothers

45%

repeat rate

18.50

cpa in pounds

the strategic context

In the baby niche trust is the primary currency.

Unlike fast fashion, parents in the United Kingdom prioritize safety and longevity over price. The brand was initially struggling with a high cost per acquisition because they were treating every mother as a first time visitor, ignoring the lifetime value of the customer.

Our audit discovered that the brand was missing out on the "Nesting Phase" where mothers search for specific safety keywords on Google. By capturing this intent and remarketing with lifestyle content on Meta, we built a conversion loop that felt natural rather than intrusive.

the core insight

“Success in the UK baby market requires a balance between capturing immediate intent on Google and building long term emotional resonance on Social Media.”

Google drove 58% of new acquisitions, Meta influenced 72% of repeat purchases.

the omnichannel stack

google ads

pmax with heavy asset optimization

meta ads

advantage plus shopping for retargeting

retention

ltv focused email and sms flows

6.1x

google roas · £12.40 cpa

1,892 new customers

4.4x

meta roas · £25.10 cpa

1,233 new customers

8.3x

email + sms roas

45% repeat rate

performance transformation

average roas before: 2.1x after: 5.2x +148%

cost per acquisition before: £42.30 after: £18.50 -56%

monthly new customers before: 480 after: 1,250+ +160%

repeat purchase rate before: 18% after: 45% +150%

customer ltv (6 months) before: £89 after: £164 +84%

meta ads manager results

Direct platform performance

The following dashboard shows the actual Meta advertising results during the scaling phase. ROAS remained stable above 4.4x while we increased daily budgets by 2.3x.

click image to expand full view

4.4x
meta roas

£25.10
cpa (meta)

+210%
ugc ctr lift

1,233
new customers (meta)

blended efficiency

5.2x total roas

£18.50 blended CPA · 3,125 new parents acquired in 6 months

the execution framework

Intent based acquisition

We launched high intent Google Search and Performance Max campaigns to capture parents looking for specific nursery furniture and safety gear. This ensured that our first touchpoint was always based on an existing need.

google cpa: £12.40 · 6.1x roas

Social proof remarketing

Instead of showing the same product again, we used Meta Ads to show User Generated Content and Trustpilot reviews. This shifted the conversation from "What is the product" to "Why other parents trust us."

meta roas: 4.4x · +210% ctr on ugc

Loyalty and retention scaling

We implemented post purchase sequences that encouraged repeat buys for consumable baby items. This lowered our long term blended CPA and allowed us to outbid competitors for new customers.

45% repeat rate · 8.3x email roas

“The blend of Google intent and Meta storytelling brought us a completely new level of customer trust. Our repeat rate has never been this high, and we are finally dominating the UK nursery conversation.”

charlotte b. · founder, uk baby store

verified financial report q1 2026

£127k

monthly revenue

up from £52k

+142%

yoy growth

consistent 6 months

4.9★

trustpilot rating

from 2,800+ reviews

A high value ecosystem built on parent trust.

The brand now operates with a dominant share of voice in the UK nursery sector. 3,000+ new parents acquired, 45% repeat rate, and a scalable omnichannel model.

5.2x
overall roas

3000+
new mothers

45%
repeat rate

£18.50
cpa

Results That Speak

95% Client Retention

Rahat dropped our lead cost from sixty dollars to twenty four dollars in the first month. His Google Ads strategy for our luxury real estate listings is the most precise I have seen in ten years of business.

Michael Sterling CEO

We were struggling with a one point five return on ad spend before Rahat took over. Within ninety days he scaled us to a four point eight return while doubling our monthly revenue.

Jessica Vance Founder

The server side tracking setup Rahat implemented saved our attribution. We are now seeing forty percent more accurate data in our Meta dashboard which has allowed us to scale with total confidence.

Robert Chen Operations Manager

I was hesitant to increase our budget but Rahat showed us the data. He managed over fifty thousand pounds of our spend last quarter and maintained a consistent five times return on investment.

Thomas Wright Director

Most marketers just talk but Rahat delivers. He restructured our entire Meta funnel and fixed our pixel issues. Our abandoned cart recovery rate has improved by thirty five percent since we started.

Eleanor Rigby Creative Head

Professional and data driven. Rahat helped us dominate the local market with targeted Facebook lead forms that actually convert into high value property viewings.

Simon Croft Owner

Our cost per acquisition was way too high for our Toronto locations. Rahat optimized our Google Search campaigns and brought the cost down by fifty percent while increasing our signups.

Liam O’Connor Founder

The creative direction Rahat provides is what makes the difference. He doesn't just run ads he tells us exactly what kind of videos will convert. Our engagement is at an all time high.

Sophie Laurent Marketing Lead

Strategic and reliable. Rahat helped us build a b2b lead generation system that keeps our sales team busy every single week. He is a true partner for our growth.

Marcus Dumont CEO

Scaling in the Australian market is tough but Rahat made it look easy. We reached our yearly sales goal three months early thanks to his aggressive Meta scaling strategy.

Benjamin Scott Managing Director

I love that Rahat explains the why behind the data. He moved us away from boosting posts to a full funnel strategy that has tripled our monthly Shopify sales.

Chloe Williams Founder

The precision in his targeting is incredible. We are finally reaching homeowners who are actually ready to buy rather than just browsing. Highly recommended for lead generation.

Daniel Kang Head of Growth

Managing a furniture brand requires a lot of trust in your marketer. Rahat has proven himself by consistently delivering high quality leads that turn into big ticket sales.

Arif Hussain Managing Director

Ready to Scale Your Revenue?

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